Inspired by her mentor Dato' Professor Jimmy Choo O.B.E, she is making great efforts promoting a heritage into the fashion scene. Fion Poon studied under Choo for eight years and has now started two lines of shoes and handbags made from batik and songket, traditional art and wear in Malaysia. Her aim has been specifically to make Malaysians proud, and in the process she has made the international fashion community raise their eyebrows at the potential of such Malaysian based designers. Unique in her signature style she hopes to make Malaysia proud.